The Autonomous Sensory Meridian Response (ASMR) is a pleasant tingling sensation, typically beginning on the scalp and spreading down the neck and spine, and is elicited by a range of specific auditory, visual, or tactile stimuli, such as whispering, tapping, or gentle hand movements1. Although existing literature suggests that ASMR triggers differ among individuals, watching ASMR videos has become a popular way to relax and alleviate symptoms of stress and insomnia2. Accordingly, the therapeutic potential of ASMR has attracted the interest of researchers and clinicians. Nonetheless, the underlying physiological mechanism of ASMR is still not fully understood. The purpose of this article is to review published literature on the physiology of ASMR and discuss its therapeutic potential in various psychiatric conditions.

World Cancer Day, observed annually on 4 February, is a global moment for reflection, awareness, and action. The 2025–2027 theme, “United by Unique,” calls for a fundamental shift in how the world understands and delivers cancer care: from systems built around diseases to systems designed around people. This article explores the meaning behind the theme, why a people‑centered model matters, and how individuals, communities, and institutions can work together to build a future in which every person’s story guides care. By recognizing that every experience of cancer is unique—and by uniting across sectors and societies—we can create a world that looks beyond the disease and truly sees the person.1,2,3